Buying guide

Best funnel builder for digital products: five tools priced

Last reviewed October 6, 2026

Quick answerFor digital products with order bumps, upsells and a 0% transaction fee, systeme.io, free to start. Podia suits a seller with many products on one plan; Kit an email-first seller who sells from its free plan.

The best funnel builder for digital products, by seller

The best funnel builder for digital products such as ebooks, templates and mini courses is systeme.io for a seller who wants order bumps, upsells and a 0% transaction fee on a free plan. Its Free plan is $0, and Startup is $17 a month, billed monthly, as read on October 6, 2026. A transaction fee is the platform's own cut of each sale, and Stripe or PayPal card processing is charged separately.

Podia fits a seller with many products on one plan, and Kit an email-first seller who sells from its free plan. The table lists each entry price, billed monthly, the products it holds and the fee on sales.

Funnel builders for digital products, as read on October 6, 2026
ToolPrice, billed monthlyProducts on the entry planSales fee
systeme.ioFree $0; Startup $17 a monthFree: up to 3 payment links, per its creator store page0% transaction fee; card processing extra
PodiaMover $49 a month50 products5% transaction fee on Mover
Kit (formerly ConvertKit)Free $0; Creator $39 a month at 1,000 subscribersDigital products and subscriptions on Free3.5% plus 30 cents, card processing included
ClickFunnelsLaunch $97 a month3 courses on LaunchNo percentage of sales
KartraEssentials $59 a month1 product; 1 membership or course5% transaction fee on Essentials

The Podia monthly price is taken from the data built into its pricing page, because that page displays yearly billing first.

We may earn a commission if you buy through links on this page, at no extra cost to you.

Start free with systeme.io →

systeme.io: checkout, order bumps and a creator store

Pick systeme.io for a seller of digital downloads who wants an order bump at checkout and an affiliate program for the product: the Free plan holds 1 order bump and 1 upsell, Startup holds 10 of each, and every plan lets a seller run an affiliate program. An order bump is a checkbox offer on the order form that adds a complementary item before payment.

The creator store is a single-page storefront to link from a social media bio. The creator store page says the Free plan supports up to 3 payment links and that the store includes checkout, lead capture and email integration. A file reaches the buyer in a delivery email or on the thank-you page, and email attachments are capped at 5 MB.

Every plan carries a 0% transaction fee, with card processing charged by Stripe or PayPal on top. The terms limit a free account to $10,000 in lifetime sales, and the help center says partial refunds are not supported. A first ebook can be listed on the systeme.io free plan with no credit card. Step by step, how to sell a digital product online for free covers the order form and the delivery email.

Podia and Kit: storefront and email-first selling

On Podia, the Mover plan is $49 a month, billed monthly, and holds 50 products and up to 100 email subscribers, with a 5% transaction fee. Shaker is $99 a month, billed monthly, with 150 products and no Podia fee. Pick Podia for a seller with many products on one plan; systeme.io vs Podia compares prices and fees.

Kit sells digital products and subscriptions on its Free plan, with a 3.5% plus 30 cents fee on each sale that includes card processing. Creator is $39 a month, billed monthly, for 1,000 subscribers, and automations and email sequences start there. Pick Kit for an email-first seller who sells from a free plan.

ClickFunnels and Kartra: paid funnel suites

ClickFunnels Launch is $97 a month, billed monthly, with 3 courses and 5 custom domains, and its FAQ says it takes no percentage of sales. Kartra Essentials is $59 a month, billed monthly, with 1 product, 1 membership or course and a 5% transaction fee. Neither page lists a free plan.

For the full six-builder list, see best sales funnel software.

Sources used for this page

The facts above come from the pages below, read on October 6, 2026. Prices and terms change, so confirm them on the vendor's site before you buy.

  1. systeme.io pricing page — Vendor pricing page · systeme.io · read October 6, 2026
  2. systeme.io terms and conditions — Vendor legal page · systeme.io · read October 6, 2026
  3. systeme.io creator store page — Vendor product page · systeme.io · read October 6, 2026
  4. The difference between an upsell and an order bump — Vendor documentation · help.systeme.io · read October 6, 2026
  5. How to sell your eBook on systeme.io — Vendor documentation · help.systeme.io · read October 6, 2026
  6. How to refund a customer on systeme.io — Vendor documentation · help.systeme.io · read October 6, 2026
  7. systeme.io online courses page — Vendor product page · systeme.io · read October 6, 2026
  8. Podia pricing page — Vendor pricing page · podia.com · read October 6, 2026
  9. Kit pricing page — Vendor pricing page · kit.com · read October 6, 2026
  10. ClickFunnels pricing page — Vendor pricing page · clickfunnels.com · read October 6, 2026
  11. Kartra plans and pricing page — Vendor pricing page · kartra.com · read October 6, 2026