Best sales funnel software: six builders priced

The best sales funnel software, ranked by who it fits

The best sales funnel software for a solo business on a budget is systeme.io: it is free to start, and its first paid plan, Startup, is $17 a month, billed monthly, as read on October 6, 2026. A sales funnel is the page sequence that takes a visitor from first contact to a purchase. Five other builders fit other buyers.

ClickFunnels fits a seller who wants a 30-day money-back guarantee, Kartra a small list, GoHighLevel an agency, Kajabi a course business and Kit an email-first creator. The table gives each entry price billed monthly and the contacts it holds.

systeme.io: the pick for a solo business that starts free

Pick systeme.io when a solo business wants to start free and keep funnels, email and checkout in one account. The funnel builder is on every plan, and the Free plan holds 3 funnels and 15 funnel steps. A funnel step is one page of a funnel, such as an order form or an upsell. On the systeme.io pricing page, the free plan is described as never expiring and not requiring a credit card.

Order bumps, one-click upsells and A/B tests are built into the funnel builder, with 1 of each on Free and 10 on Startup. An order bump is a checkbox offer on the order form, and an upsell is a second offer after the first purchase. Email sends are unlimited on every plan. For the free options side by side, see best free sales funnel software.

Startup shows 10 funnels on its plan card, while a pricing FAQ answer says unlimited funnels, so this page builds no verdict on that figure. Evergreen webinars, which are pre-recorded and run on a schedule, need the Webinar plan at $47 a month, billed monthly, or Unlimited, and live webinars are not supported. The terms cap a free account at $10,000 in lifetime sales.

Two of the six have a free plan to try: the systeme.io one includes the funnel builder and, per its pricing page, never expires, while Kit's covers landing pages, forms and email broadcasts.

ClickFunnels and Kartra: funnel suites with a refund window

ClickFunnels Launch is $97 a month, billed monthly, with 10K contacts, 50K emails a month, 3 courses and 5 custom domains. Its "Unlimited Funnels" label carries a "Limited Time" tag. The FAQ says ClickFunnels takes no percentage of sales and gives a 30-day money-back guarantee. Plan by plan, systeme.io vs ClickFunnels sets it against Startup.

Kartra Essentials is $59 a month, billed monthly. It holds 500 contacts, 5 pages, 1 product and 1 membership or course, with a 5% transaction fee. Kartra also gives a 30-day money-back guarantee, where the systeme.io terms say subscription plans are not refundable. Pick Kartra for a small list that needs pages, a product and a membership under one refund window.

GoHighLevel for agencies, Kajabi for courses, Kit for email

GoHighLevel Starter is $97 a month, billed monthly, with unlimited contacts and users, 3 sub-accounts and usage-based charges for email, SMS and calling. Its page describes Starter as suited to smaller businesses and solo marketers, and unlimited sub-accounts start on the next plan, built for growing agencies.

Pick GoHighLevel for an agency; systeme.io vs GoHighLevel compares it with Startup. Pick Kajabi, $179 a month billed monthly with 5 products, 2,500 contacts, 1 website and 1 community, for a course business that wants the 30-day money-back guarantee its page gives every plan.

Kit Creator is $39 a month, billed monthly, for 1,000 subscribers. Kit's Free plan covers up to 10,000 subscribers with landing pages, forms and email broadcasts, while automations and email sequences start on Creator. Pick Kit for an email-first creator.

How the six builders were compared

Each price is the figure on the vendor's own pricing page, read in US dollars on October 6, 2026, with monthly billing selected. Annual prices are left out, because ClickFunnels, Kajabi and Kartra print them as per-month rates while systeme.io prints a yearly amount, and the two cannot be set side by side without arithmetic. Kit's price is for 1,000 subscribers and changes with list size.

For one account in place of several tools, see best all in one marketing platform for small business.